What is Digital Marketing? Digital marketing is the use of online channels and technologies to promote and grow a business. The importance of digital marketing in 2025 is that, with consumer behaviour shifting more and more toward digital-first interactions, businesses must meet audiences where they spend the most time, which is online. …
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SEO vs GEO: Why Your Strategy Needs Both
For years, SEO has helped businesses show up in the right place at the right time. But the way people search is evolving. With AI now playing a growing role in how content is discovered and presented, a new approach is taking shape. It’s called GEO, and it’s designed to complement—not replace—your SEO efforts. …
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