What is Digital Marketing? Digital marketing is the use of online channels and technologies to promote and grow a business. The importance of digital marketing in 2025 is that, with consumer behaviour shifting more and more toward digital-first interactions, businesses must meet audiences where they spend the most time, which is online. …
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Is your business prepared for the AI-driven search landscape?
Integrating Generative Engine Optimisation (GEO) into your business strategy is essential in today’s AI-driven landscape. GEO focuses on tailoring your content to be easily interpreted by AI systems, ensuring your business remains visible and relevant. To assess your current standing, take our AI Visibility Score quiz. This tool evaluates how effectively your business is represented in AI search results and identifies areas for improvement.
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SEO vs GEO: Why Your Strategy Needs Both
For years, SEO has helped businesses show up in the right place at the right time. But the way people search is evolving. With AI now playing a growing role in how content is discovered and presented, a new approach is taking shape. It’s called GEO, and it’s designed to complement—not replace—your SEO efforts. …
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