4 Ways to Use LinkedIn Native Video for Your Business

Are you becoming more creative with your LinkedIn Native Videos? Here are a few ideas on what your next LinkedIn Native Video could be:

1. Share New Learnings and Discoveries with your Audience

It’s a bit difficult to share new ideas and concepts every time. I mean, it’s great to share new concepts and ideas when you can, however, a great way to consistently deliver quality content is to share new learnings and discoveries from content you have curated. Here are a few questions you can ask yourself to spark a little bit of inspiration:

• Did I recently listen to a podcast that resonated with me?
• Have I read any books of late that changed my perspective on a particular subject matter?
• Is there any article or video that I’ve bookmarked and can’t stop thinking about?
• Did I learn anything new today that’s worth sharing?

Sharing your insights and discoveries, as well as breaking news, is a good way to let your audience and new viewers know that you are active in your industry. Also, refocusing the spotlight on somebody else’s work can alleviate some of the stress that comes from producing your own high-quality content articles and videos.

Marketing Tip: Next time you attend an educational event or conference, take a minute or two during or after the event to shoot a quick video and share something really interesting you learned from one of the speakers. And make sure to tag the speaker(s) and add the #hashtag for the event to connect with fellow attendees and the organisers.

2. Create a Q&A Interview Style

For first time sharers and even professional front-runners of a company, sharing monologues in front of a camera can be intimidating. An interview-style video can be just the solution for this very common problem. Not only does it focus the attention on more pressing matters, but this style also allows people to recognise the professionals and specialists doing some great work in the broader community.

Maybe you can consider creating a space for a proper interview session — proper lighting and all the fancy things you need that comes with a setup like that.

Another style is doing the interview in a more unconventional space where both parties are relaxed and enjoying a coffee!

A third option is to do your interview via video calling. And though there are a great number of video-calling apps, make sure to use one that has the recording as an option.

Marketing Tip: If you’re running a podcast on a regular basis, be sure to share snippets of it on LinkedIn Native Video along with the link to its full version.

3. Re-purpose Your Popular Written Content

Written content that has received high engagement is great to keep in mind for video marketing content especially if the content continues to be relevant from the time it has been posted through until the day you want to launch your video.

Marketing Tip: Still unsure what to re-purpose from that long article? Consider your comments section and check for quotes and thoughts that are being shared most often. These are what your audience is telling you that’s resonated in them.

4.  Use LinkedIn Native Video to Participate in Existing Campaigns

Hashtags have created a whole new trend in the marketing game. It allowed campaigns that support causes and topics to notice more and gain more support from the community.

LinkedIn itself created campaigns like #inittogether that encourages their users to share their inspirations, #10tips10days which are sharing a tip a day in 10 days, from your expertise, and more.

If you’re looking to find campaigns to get involved in, scroll through and pay attention on your LinkedIn News Feed. Videos like these pop out every now and then with instructions on how to join the campaign.

There’s also a feature on your LinkedIn that you can find on the left side of your homepage. This feature allows you to see the hashtags you follow in your community. So go ahead and start adding the hashtags you follow by simply clicking the pencil icon, pinning hashtags, or exploring them on the Discover More page.

More Marketing Tips:

• Know your level of comfort in front of the camera. Do you prefer scripted lines or are you more of an ad-libber?
• Develop a sense of style for your videos. Consistency in these type of content is still a must.
• Get to know your LinkedIn Community. There can be existing campaigns that align with your company values and business goals. Getting yourself involved in something bigger than yourself makes it easier to press record and make a difference.

Can you send us a link of the latest video you shared on LinkedIn? What are your goals with your video?

If you would love to get started but not sure how, get in touch and our specialist video team can help kickstart your video platform. Contact us today at info@concept-designs.com.au.

Related Tag: Linkedin Optimisation Gold Coast