As digital marketing continues to evolve and adapt quickly, business owners are often left scratching their heads as to which digital marketing avenues are the best for their business.
Consequently, business owners will often maintain the status quo because they want to focus on operations and running their business rather than the latest digital marketing opportunities.
We have gathered 7 digital marketing tips to market your business effectively in the 21st Century.
- BUILDING A WEBSITE
Your website is a dedicated online store-front that is open 24/7, where the messaging is entirely controlled by you, and where you can showcase your products and services ? all for a once-off set-up fee and small monthly maintenance fee. Without a website nowadays it can be harmful towards your business’s credibility. Remember, your website is an asset to your business. You own your website. You do not own your social media profiles. Now is the time in this digital era to make sure your business has a website.
- START A YOUTUBE CHANNEL WITH VIDEO LEADERSHIP CONTENT
Another platform to establish your thought leadership presence and earn your audience’s trust is by establishing a YouTube channel where you share videos speaking about your various industry insights, opinions, news and more. YouTube is a highly effective trust-building tool since your audience also sees your face, making them feel like they “get to know you”. Did you also know that YouTube is the second-largest search engine? Why wouldn’t you want to have a presence on this rapidly growing platform?
- COMMENCE A PODCAST INTERVIEWING INDUSTRY PROFESSIONALS
Camera shy but enjoy engaging in stimulating conversations? Why not find your marketing voice in a podcast instead? Podcasting provides an intimate opportunity to build great relationships with your audience. Putting out regular podcasting content compels you to refine your marketing messaging and find your thought leadership voice where you can share your insights and tips. It is also a great way to bring along other guest speakers on your podcasting journey. It’s a fantastic way to build authority and network.
- GUEST POSTING ON INDUSTRY-RECOGNISED WEBSITES
Putting some effort into your public relations will go a long way when it comes to building brand credibility and authority. Write to various respected and popular industry publications offering insights, opinion pieces, interviews, articles and more. If your audience sees your business in a well-respected publication, it will propel your social proof, authority and expertise.
- ONLINE DIRECTORIES
Online directories are surprisingly popular, being searched through daily. Many online directories have worked to gain the trust of their local communities, which is why making a point of registering with them is such an essential part to a broad and robust online presence, putting you in front of an audience that is engaged and ready to take action.
- EMAIL MARKETING TO YOUR DATABASE THROUGH YOUR CRM
To date, email marketing is one of the highest-converting forms of digital marketing. An email marketing campaign or EDM has proven to be an invaluable resource by which you can segment audiences, send personalised brand communications, and easily nurture buying and engagement journeys. Since you are emailing them with no distractions, the retention rate is often higher.
- SEO CAMPAIGNS
What’s the first thing you do when you hear about a new business? You Google it. That’s why running search-engine-optimisation campaigns is so important because most users won’t go past the first page of Google. I love the saying, “If you want a business to die, send it to the second page of Google.”
We hope that these tips will prove useful to your online marketing direction going forward. If you’d like expert marketing support, reach out to our team at Concept Designs & Marketing. We’d be happy to help you establish your online presence and market your business to your target market.
Have you heard our conversation about a competitor analysis? If you want to find out more, read about it on our blog where we touch on one vital step that most digital marketing agencies miss. Email us at info@concept-designs.com.au or call 02 7227 5025.
