The business world is rife with competition across industries and across the world. Effectively marketing your business and brand can be a make-or-break for any business, as more and more customers depend on brand reputation and visibility to be a factor in their purchase decision-making.
If you want your business to stand out from the crowd, effectively marketing your brand should be at the top of your agenda. This blog covers 9 traditional marketing tips to market your business effectively.
CONDUCT MARKET RESEARCH
If you try to please everyone, you’ll please no one. It’s important to know who your ideal customer is, what they’re interested in, what makes them tick, their shopping behaviour and more. Once you know all the finer details, you can strategically target all your brand communication to speak directly to your audience.
CREATE A STRATEGIC MARKETING PLAN
Once you know your audience, you can start asking yourself questions like “Where do they spend time online?” and “Where do they spend time during their day-to-day life?” With this information, you can plan marketing campaigns designed to meet your audience where they are, speak their language and engage them so they become raving fans.
MAKE YOUR BUSINESS STAND OUT WITH QUALITY BRANDING
If you want your business to stand out, having a strong brand identity is the best way. Ensure that all of your marketing assets are cohesive. They should have the same colour palette, font usage, and a clean logo. By repeatedly using your brand identity in all your marketing efforts, people will begin to form brand recognition.
WORD OF MOUTH CAMPAIGNS
Find ways to get your name out there by planning word-of-mouth campaigns. A personal recommendation is the best kind there is. So if you can find a way to get people talking about you ? perhaps by providing some incentive ? a little will go a long way. Some examples include referral bonuses, gamification and reward systems.
PREPARE BROCHURES/CAPABILITY STATEMENT/MARKETING PACK
Case Studies, a brochure, capability statement and marketing pack are essential for customer awareness and understanding. Your brochures and marketing pack will share everything about your business, who you are, the heartbeat of your business, what you do and more. This means that all a potential customer would need to do is see these assets to easily and quickly know about your business and how to take action.
Letters are old-fashioned, which is why they create a great opportunity to stand out against the grain. In this day and age, email marketing is one of the most common and effective ways to reach your audience. By sending old-fashioned direct mail, you will capture the attention of your target market because it’s so uncommon these days and is a unique experience.
OFFER A ONCE-OFF FREE SERVICE/PRODUCT
The best way to know if the clothes fit? You try them on. This applies to almost all products and services. By offering your potential customers a free industry report, e‑book download, checklist or other lead magnets, there is the opportunity to begin to build rapport with your potential customers, and there is minimal risk on their side, but it is a great way to fast-track the know, like and trust aspect of any working relationship. Once they’ve “tried it on”, they’ll know if they want more or to continue using your services.
ENTERING IN LOCAL BUSINESS AWARDS
Establish authority in your local community by applying to local business awards. Check-in with your local newspaper, on social media, through networking and via your local business association about any award campaigns happening throughout the year. The publicity from just entering will get you a lot of brand exposure.
BECOMING A MEMBER OF LEADING INDUSTRY BODIES/ASSOCIATIONS
Referral Marketing There are BNI Chapters, Chamber of Commerce or Business Associations in many cities worldwide. They are an invaluable asset and resource for business owners as they provide business networking opportunities, training resources, boardrooms and much more. You’ll have access to a direct community of other business owners in your area for typically, a yearly investment.
We hope these tips will prove useful to your marketing direction. If you’d like expert marketing support, reach out to our Concept Designs & Marketing team. We’d be happy to help you establish your brand identity, and generate leads for your business. Email us at email@example.com or call 02 7227 5025.