For years, SEO has helped businesses show up in the right place at the right time. But the way people search is evolving. With AI now playing a growing role in how content is discovered and presented, a new approach is taking shape. It’s called GEO, and it’s designed to complement—not replace—your SEO efforts.
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Unlocking Leads: Mistakes to Avoid and Strategies to Succeed
Generating leads isn’t just about numbers — it’s about attracting the right audience and converting them into loyal customers. However, many businesses unknowingly sabotage their lead generation efforts. At Concept Designs & Marketing, we specialise in helping businesses navigate the digital landscape, ensuring they reach the right customers at the right time. Whether you’re refining your marketing strategy or looking for ways to improve your lead generation efforts, avoiding these common mistakes can make all the difference.
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The Winning Formula: How AI Search, Google SEO & Google Ads Work Together
AI Search tools are changing how people find and interact with businesses online. While Google remains a dominant platform in search, AI-driven search engines like ChatGPT and PerplexityAI are capturing more attention, especially among younger users. To stay competitive, businesses need more than a one-track approach. The solution? A hybrid search strategy that combines the strengths of AI search, Google SEO, and Google Ads.
Introduction to YMYL and SEO
If you’re involved in managing a website that provides critical information influencing people’s health, financial stability, safety, or significant life decisions, it’s essential to understand YMYL SEO. Google’s “Your Money or Your Life” (YMYL) criteria specifically target content that can deeply affect users’ well-being. Due to its potential impact, such content is subject to Google’s highest standards for accuracy, reliability, and trustworthiness.
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Beyond SEO: The Technical Evolution of AI Search
For those in our audience who prefer a more technical explanation of how things are progressing in the world of AI search, we thought we would write a blog just for you.
How AI Search is Changing Everything: What This Means for Your Business
The way people search for information is evolving rapidly. If your business has relied on Google SEO and Ads to drive traffic, you may have noticed some major shifts: fewer clicks, increased competition, and the rise of AI-driven search results. Instead of clicking through multiple links, people are now receiving instant, AI-generated answers directly within search platforms. This shift is altering how users find answers online:
