If your website hasn’t been updated in a while, it is not just slow, it is unsafe. WordPress itself is solid, yet outdated plugins and themes create gaps and vulnerabilities that attackers routinely exploit.
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How Do I Get Cited in AI Search Results?
As AI search tools like ChatGPT, Gemini, and Perplexity become more common, businesses are asking a new question: How do I get my content referenced by these platforms?
AI in Business vs AI in Everyday Search: What’s Really Happening in Australia
Artificial Intelligence has been hailed as the next great revolution, but the reality is more complex. Businesses are still cautiously trialling AI for internal systems, while millions of Australians are already using it in their everyday lives as a search engine.
Where Do AI Search Tools Get Their Information From?
AI search tools like ChatGPT, Perplexity and Gemini don’t crawl the web in real time the way Google does. Instead, they are trained on large volumes of data sourced from publicly available websites, licensed publications and trusted repositories. These tools then generate responses based on patterns found in their training data.
What’s the Difference Between Running YouTube Ads on YouTube vs Google Ads?
When it comes to digital marketing, YouTube is one of the most powerful platforms for reaching potential customers. But many businesses are unsure whether they should run ads directly through YouTube or manage them via Google Ads. The truth is, while both options can help promote your business, they offer very different levels of control, targeting, and outcomes.
Wix vs Squarespace vs WordPress: Limitations and Opportunities for Generative Engine Optimisation (GEO)
Generative Engine Optimisation (GEO) is quickly becoming a core part of digital strategy. Traditional SEO focused on ranking in Google, but AI-powered search engines like ChatGPT, Gemini, and Perplexity are reshaping how people discover answers. Businesses now need to ensure their websites are not only indexable by Google, but also accessible and trusted by generative AI systems.
If your site is built on Wix, Squarespace, or WordPress, here’s how each platform stacks up when it comes to GEO.
