In the dynamic field of marketing, understanding the subtle yet powerful workings of the human mind has never been more vital. While traditional marketing research offers essential insights, a more profound connection with customers calls for a deeper understanding, reaching into the realm of neuroscience. This new frontier, known as neuromarketing, intertwines the science of the brain with marketing strategies to unveil the subconscious reactions and emotional triggers that drive consumer behaviour. In this blog, we delve into the expansive potential of neuromarketing and how it is poised to redefine how businesses interact with their target audience.
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The Importance of Optimising Your New Website Before Going Live: Avoiding the Pitfalls of Losing Google Rankings
Launching a new website is an exciting milestone for any business. However, amidst the excitement, it is crucial not to overlook a critical aspect: optimising the website for search engines before going live. Failure to do so can result in the loss of hard-earned Google rankings, which can significantly impact your online visibility and organic traffic. In this blog, we emphasise the importance of optimising your new website and highlight the potential consequences if this crucial step is neglected.
Does SEO Work for Small Businesses? Unlocking the Power of Search Engine Optimisation
In today’s digital age, small businesses face fierce competition in capturing the attention of their target audience. With limited resources and tight budgets, many small businesses may question the necessity of investing in marketing efforts. However, one marketing strategy that can make a significant impact without breaking the bank is SEO (Search Engine Optimisation) marketing.
How to Create a Landing Page That Converts: A Step-by-Step Blueprint
If you’re looking to boost conversions on your website, then a highly effective landing page is a must-have. But what makes a landing page truly effective? It’s not just about having the right ads or traffic. It’s about having a landing page that speaks to your audience’s needs and solves their problems.
Exploring Outbound vs Inbound Marketing: Which Approach Is Right for Your Business
As a marketing professional, I often get asked by an array of clients, “ What IS the difference between outbound and inbound marketing”. Let me explain it to you in simple terms.
What Are The Key Differences Between Facebook Ads & Boosted Posts?
Have you or someone in your business considered doing your social media marketing yourself and wondered what the difference is between boosting a post and doing Facebook ads? I was asked this question by a business owner who is very active on social media and has been spending significant money on Facebook. They are now looking for a digital marketing agency to help them gain more visibility with Facebook ads, but they wondered about the difference.
If you’re in the same boat and have tried to do this yourself, you may have noticed that there are two options: Create a Facebook ad or boost a post. Thanks to the question from this business owner, this blog aims to explain the difference between the two so you know exactly how and when to apply each strategy for the best results
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