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Girl Christening Party Printables

January 26, 2015

Another Sensationally Sweet Events party to design for. This time a beautiful ‘Girl Christening’ with soft dusty pink touches and fine lacework to highlight the gentle touches of this party.

The elements designed for this package include:

Girl Christening Invitation
Girl Christening Chocolate wrappers
Banner backdrop
Water bottle labels
Buffet tags
Girl Christening lolly bag tags
Round thank you tags.
If you have a girl christening coming up, feel free to send us an email below, we would love to be able to help with your party printables.

If you’d like to see some more of our party printables please visit our pinterest page below.

Follow Jenny’s board Girl Christening Party Printables on Pinterest.

How to engage your ideal client (Pt1)

October 16, 2014

Do you ever find yourself wondering how to provide engaging content for your ideal client? Here are three tips to first discovering who your ideal client is.

Who are you talking to? Who do you serve? Who do you help?

These are the questions you need to answer when creating content for your customers. If you don’t understand specifically who you are marketing to, then your content will not have the impact it could have.

The truth is every potential customer thinks he or she has challenges no one else has. If your company is able to listen and fix the problem, it plays a very important role in your customer’s life. That is the relationship you need your content to foster.

1, Who is your customer?

First, you need to know your market. Your market is more than a demographic. Your customer is not just a married 30–50 year old male with two kids and an office job. Who you need to think about is Sam. Sam is a 45-year-old man who is a bit bored at work. He has two kids, Sarah aged five and Jason aged seven. He likes to read travel magazines and often daydreams about his next adventure.

Sam is not a demographic. He is an individual who has a story. When you write your content, you need to write to the breathing individual with all their quirks.

2, How are you going to solve your customer’s problem?

What’s not working for Sam and how can you make it work better? A great way to answer this question is by sitting down with a pen and paper or your laptop and note down details of who Sam is. Begin by imagining what kind of person is your ideal customer?

3, What traits make your customer ‘ideal’?

First, you need to make sure your customer can afford your product and loves it too. Can they write the check or pull out the credit card? Do they see your product as a lifesaver and will they not stop telling their friends all about how helpful it is? Once you’ve got these essentials down pat, it’s time to look at your customer’s traits.

Here are a few key traits to consider:

Are they an introvert or an extrovert?
Are they married or single?
How old are they?
Do they have kids?
Are their kids grown up or still young?
What friends do they have?
What are their hobbies?

Sit down and ask yourself these questions. You may think many of them aren’t relevant to your business. But by thinking about somebody’s hobbies and persona it helps you to not just see them as a demographic but as a living breathing person. When you write your content, imagine that person sitting across the table from you and talking to them about the problems they are having. Are they having a beer or a coffee? Think about what makes sense for your customer and write to it.

If you want to discover more about engaging your ideal client. Contact us today by filling in your details below.

5 tips to boost your online presence

October 11, 2014

Online presence for a business is key. In a world where Google is the go to for finding a product or service, your website is your online shop front. With the competition hot, you simply can’t risk getting it wrong.

New York Times and Wall Street Journal bestselling author Daniel Pink writes, “…because of abundance, businesses are realising that the only way to differentiate their goods and services in today’s overstocked marketplace is to make their offerings physically beautiful and emotionally compelling”.

Here are five tips on how to use your online presence to your advantage.

1. Define your audience.

The main reason to create a website is to tell your audience about your organisation and about the products and services you offer. But most importantly, it’s about telling them how your business can meet their needs.

Gather information from those in your business who interact with your audience, be it the sales department or the customer service group. Understand what users are asking for by getting feedback on each offering you release and integrate this into the content you display on your site.

2. Optimise your site for keywords.

Identify the particular language your customers use when they’re searching Google to solve their problem.

Once you understand your keywords, you can optimise your website by including a different keyword or phrase for each page on your site.

3. Organise your website in a way that makes sense to your users.

As a potential client or customer, there’s nothing worse than going to the website of an organisation whose services you’re interested in and getting lost in an endless world of clicks.

Make your website easy to navigate by keeping the navigation bar in the same place on each page. Use accurate navigation titles and make all navigational elements, like headings, clickable links.

Make sure you take advantage of your ‘prime real-estate on your site’ and have your contact details easy for users to see.

4. Be consistent.

Constantly update your site with new and relevant information.

An easy way to do this is by ensuring your website contains a blog. Update your blog at least once a month, making sure your posts are optimised for key phrases. Fresh content will not only generate new users but it will keep the old ones coming back for more.

5. Include a lead-generation page.

People search the internet to be educated. Identify your specialty and provide information for your audience to assist them.

Create a lead-generation page that will allow users to easily connect with you and identify your business to meet their needs.

Some of your lead-generation headlines might be:

The 3 things you must know.…
The 5 keys to.…
10 things you really must do before.…

Remember:

Your website is an asset for your business. Take time to make sure your website is aesthetically beautiful and emotionally engaging. If you need help along the way, feel free to fill in your details below and we will be in touch with you regarding your website needs. Let us know any specific questions you have about how Concept Designs can help you with your website design.

Tiffany’s ‘Vintage’ 4th Birthday Party

June 26, 2014

Another beautiful party by Justine from Sensationally Sweet Events made for a very happy Tiffany and mum when she arrived to Tiffany’s vintage birthday party with all things pink and beautiful.

These Vintage Birthday Party printables come in a package which includes:

- Vintage Birthday Banner

Chocolate wrappers
Water bottle labels
Round stickers
Vintage birthday invitations
Table signage
Vintage lolly bag tags
Vintage buffet tags

If your daughter has a birthday party soon and you’d like to surprise her with the most beautiful party, fill in your details below and I’ll get back to you as soon as possible.

Follow my Vintage Party board on Pinterest.

If you’d like to have a flick through some other photos from Tiffany’s Vintage Birthday party, feel free. Just click here.

BUSINESS BRANDING & LOGOS

June 13, 2014Leave a Comment

Your logo can be integral in identifying your brand. We are committed to making your first impression really count. The creation of your professional logo design is just the beginning of assisting customers identify you.

We walk with you from the concept of your logo design right through to the designing of all your printed collateral, including signage on a car, signage on your shop or office front, your website, letterhead, flyers or banners.

Feel free to have a flick through our gallery

Follow Jenny’s board Logo Designs by www.concept-designs.com.au. For more designs visit our website. on Pinterest.

WEBSITE DESIGN AND HOSTING

June 13, 2014Leave a Comment

Concept Designs and Marketing specialises in custom design websites to suit the needs of any business. We are the Gold Coast Website designers based in Robina who take the time to listen to your fundamental business needs and create a custom website that will generate business leads for you, bringing your more customers.

We are committed to listening to your concepts, offering suggestions along the way and together with you implementing your concepts and ideas into your full website and social media presence.

At Concept Designs, we focus on directing traffic to your website by incorporating your site with social media and/or a blog. We are committed to helping businesses get off the ground, and we have a number of packages on offer to suit your needs.

Our commitment to your Website Design

Concept Designs are dedicated to taking our clients’ ideas to the next level. Throughout the website design process, we will discuss your needs to ensure you are completely satisfied with the end product.

Registering a Domain Name

We are happy to help you and offer you any suggestions regarding your website’s domain name and registration. Contact us for more information.

Final Website Design delivery

At Concept Designs, we are committed to creating your website ready to upload by your chosen deadline. We can provide a website that includes:

Domain name registration
Web hosting and email accounts
Website design
Google analytics
Incorporation of your blog
Interaction with your social media accounts
Memberships and lists
Voting facilities
Fundraiser websites
Websites with forums
Shopping carts

Website packages include:

10 page websites
10+ page websites
Shopping cart websites
Online banner designs
Graphic design
Photographic support imagery
Photography art direction

Website Design Extras for you to consider

Our optional extras include:

SEO
Web forms
Image gallery
Additional web pages
Content management
Connecting your Social media to your Website
Facebook
Twitter
Google+
Blog basic setup
Email marketing campaigns
LinkedIn
Pinterest
YouTube

Fill in your details below and we will be in touch with you regarding your website needs. Let us know any specific questions you have about how Concept Designs can help you with your website design.

Girl Christening Party Printables

How to engage your ideal client (Pt1)