If you’re using search engine optimisation (SEO) services on the Gold Coast or in Sydney, then you should know that it is an important part of a well-rounded digital marketing strategy. Using SEO in your digital marketing strategy, along with other tools and techniques, has the potential to take your website and business to the next level, proving to reach a wider audience than if it’s not used.
SEO helps to keep search results fair in that those that reach top rankings deserve it because they’ve worked hard to be there and stay there. Employing the services of a digital marketing pro with SEO know-how will keep your website in tip-top shape in the competitive digital world, keeping it engaging, relevant, and current.
The thing to realise with SEO is that it’s like a living creature in need of constant care and attention. In order for your digital marketing to thrive, SEO needs regular, skilled maintenance to rise to the top. Neglecting it is out of the question.
Here are some reasons why companies should not pause their SEO:
Decreased Search Engine Rankings
If you stop your SEO, the digital world changes and flows while your website stands still and even deteriorates. As the weeks and months tick by with no more SEO, Google’s algorithms will start to view your site as inactive. No more new content is added, no new interactions on social media are generated, pages don’t get refreshed and become outdated, technical issues flare up and don’t get dealt with, keyword combinations become outdated, bad links go unchecked, content gets stolen, and so on.
While your business’s website is still legitimate, a lack of SEO upkeep means Google will simply allow your site to be passed by competitors who have better, regular digital content and engagement. And this can happen fairly quickly in a matter of just a few weeks.
Your Competitors Will Overtake You
If you’ve ever heard the tale of the tortoise and hare, then you’ll immediately understand the danger here. Slow and steady wins the race.
One of the consequences of pausing your SEO is that your competitors probably haven’t. While you rest on your laurels, having conquered the Internet with a successful year of strategic and consistent SEO, all your hard work is being chipped away as your competitors sneak up behind you and overtake you on the search engine rankings.
If you want to stay ahead on the Google rankings, you need to be consistent with your SEO. Taking a break will do nothing but undo all of your gains and allow competitors who haven’t stopped their SEO to gain the advantage. If you stop, your hard-won success will be short-lived.
As a digital marketing consulting agency operating in the Gold Coast and Sydney, Concept Designs & Marketing can help ensure that your SEO is well maintained and managed. Contact us now to find out how we can help you!