In today’s competitive digital marketplace, driving traffic to your website may no longer be enough to stay ahead of your competition. You want your website visitors to be taking action, whether it be signing up for your newsletter or making a purchase.
The art and science of increasing the actions your website visitor takes is called Conversion Rate Optimisation, or CRO.
So, why is CRO important for your business?
1 — Increases the value of website visitors
Firstly, as CRO is aimed at increasing the desired action visitors take on your website, it also directly increases the value of those visitors, making them more cost-effective for your promotion efforts.
2 — More customers & profits
The more actions a customer takes on your website, the more likely your profits will increase, as the ultimate goal for these actions is to lead to sales and purchases.
3 — Increased customer-centricity
The process of CRO helps you identify and analyse the behaviour of your customers, making your website or landing page more suited to their needs and keeping the focus on your customer.
4 — Staying ahead of the competition
The digital marketplace is increasingly competitive. CRO can help you stay ahead of the game by making you stand out, while gaining and keeping customers.
5 — To neutralise increasing CPC
With the growing competition and demand online, you might have also noticed that the cost-per-click is also getting higher. Optimising your conversion rate helps you make the most of your clicks.
6 – Shorter consumer attention span
The recent decade has seen a rise of information overload due to technological advancement, whereby “scrolling habits” have formed the way we interact online. Consumers now have shorter and shorter attention spans. CRO helps you engage your shoppers and increase the time they spend on your website.
7 — Improves your website
Last but not least, CRO helps you design your website layout and appearance to be as effective as possible, it can tell you what works and what doesn’t for your shoppers, with responses and results that are immediate as opposed to waiting for SEO results.
Increase Your Online Conversions with Concept Designs & Marketing
Whether you’re thinking of a new website redesign or just need a refresh, Concept Designs and Marketing can help you bring your website to a whole new level. We analyse the effectiveness of your online presence, and optimise your pages to ensure the best conversion rates.
We also offer tailored website packages to include design and Search Engine Optimisation to complement a Conversion Rate Optimisation plan, driving more quality traffic to your website, promoting conversions, and increasing your sales.
Get in touch to find out more today.
