No matter what your business is, a well-defined and solid brand identity is crucial in order to stand out in the marketplace and differentiate your business from your competitors.
When it comes to your brand identity, it’s more than just your business name and a logo. All imagery and graphics including fonts, colours, slogans and designs make up your visual branding! To have a memorable, effective visual brand, you must apply this identity on everything; website, social media, printed materials, business cards and so on.
So how do you come up with a successful visual brand identity?
Target Audience:
We all know that good marketing entails having a well-defined target market. Who is your demographic, your ideal customer? Tailor your visual branding towards them. For example, if your target market is children, then aim for bright fonts, colours, graphics and photography that appeals to that age group. Your aim is to make a connection with them, so think like your audience and come up with designs that are appropriate.
Originality of Designs:
It might be tempting to imitate other successful business brands and logos. After all, they’re recognisable and popular, so it’ll help your business, right? While there’s certainly a possibility that something similar to your brand might exist given the millions of businesses in the world, it’s never a good idea to copy someone else’s branding. Original branding conveys an authentic and trustworthy message to your market, and most importantly, is the key to stand out and set yourself apart from your competitors.
Design Consistency:
After you’ve come up with what appeals to your target audience, apply these towards all your imagery and graphics, whether it be on your website, on printed materials, or on social media. It is important to stay consistent with your brand style, by following a style guide, as to not confuse your audience. This portrays a reliable and dependable image for your business, and when creating your logo, think about how it can be rendered and applied across different mediums.
By having a recognisable and consistent visual brand, your business can effectively connect and communicate with your audience, bringing you out on the spotlight away from your competitors. Success is achieved when people can easily associate your business when they see a certain colour scheme, shape, font or logo.
When it comes to branding design, it can be rather a challenging feat. Here at Concept Designs and Marketing, we have a team of highly skilled and experienced graphic designers who can bring your business to life via visual branding. Contact us for more information today!
