Now that you know about Lead Generation using Lead Magnets and Landing Pages, let’s have a look at generating leads through social media. Did you know that on Facebook, you can create Ads that are specifically for lead generation?
So what are Facebook Lead Ads?
Facebook Lead Ads lets you create simple forms for potential leads to sign up for your offers. For example, someone might see your Lead Ad on Facebook, and based on your call-to-action, they can sign up or ask for more information such as a price quote, newsletters, or products demos.
Customisable Lead Forms:
The Lead Forms are customisable so you can select what information you’d like from the users. Choose from a list of questions or create optional custom questions that are specifically related to your business or goal.
Pre-filled Contact Details:
When your Lead Ad is clicked on, customers will see the form with contact information that you have requested pre-filled by Facebook, such as their name, phone number and/ or email address. This makes it easy for people to complete your call-to-action. The pre-filled form is mobile optimised and designed to be quick, simple and with little effort for completion from the user. Customers are also able to update or change the pre-filled information before submitting.
Better Targeting with Audiences:
With the inbound enquiries or sign-ups you gain from the customisable pre-filled form, you can then better target your market by creating Custom or Look-alike Audiences with the contact information, allowing you to remarket to those who are interested, or find new leads who are similar to those users who filled out your form to further grow your database.
Ready to get started?
Before you create a Lead Ad, be sure to have your privacy policy ready as you are collecting their personal information. Of course, you may not share or sell the customer information, and there are certain restrictions on the questions you can ask. You will also need to accept the terms of use (Facebook Policy).
Sounds exciting but not sure where to begin or if you have time? Let Concept Designs and Marketing help you! We have a team of social media experts who can guide you in creating an appealing Lead Ad on Facebook to help your business grow. Contact us today for an obligation free chat!
