We’ve all heard stories of traditional identity theft- mail stolen and bank accounts being emptied, fake id’s created and used, and credit card information being stolen without the owner even realising. The risks to security in the digital age are no different- and just as impacting for your customers. The way you handle security and your customer’s information is paramount to your business being trusted.
SSL certificates (or Secure Sockets Layer certificates) are a perfect way for you to protect your customer’s private information such as passwords, names and addresses, or credit card data. It’s no longer just shopping cart websites that need to focus on customer security- any webpage that captures data from a customer (including things like email signups or website contact forms) should include SSL certificates.
Every day, SSL secures millions of peoples’ data on the Internet. Internet users have come to associate their online security with being able to see the padlock icon that is shown by any SSL-secured website, or by noticing the green address bar that comes with an extended validation SSL-secured website. When you look at the web address bar, SSL-secured websites also begin with the prefix “https” rather than “http”.
Even Google acknowledge the importance of SSL certificates. In a recent post on their website, they said:
“We’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web[1]”.
Here at Concept Designs and Marketing, we can help you secure your website, and help you continue to develop your customer’s trust as they interact and share information with you online. Take seriously the security threats that exist online, and show your target market that you are worthy of their business and trust- contact us today for help with SSL certificates for your website.
[1] https://security.googleblog.com/2014/08/https-as-ranking-signal_6.html
