Have you been wanting to do more on LinkedIn? Looking to market yourself on this platform but not sure how to get noticed? When done right, this professional networking platform has great potential as a marketing tool. Let us show you how.
LinkedIn Articles
As LinkedIn is a professional platform, one great way to demonstrate thought leadership and gain connections is through LinkedIn articles. You can write and publish articles similar to an in-depth blog post to share business news, industry trends and discuss your solutions and ideas as an expert in your field.
Interactive Content
We all know that social media platforms love audience engagement, and you can also generate a lot of interest on LinkedIn as well, have you tried the LinkedIn polling feature? This is a great way to ask people for their opinions while gaining useful market data and research on the needs of your audience.
LinkedIn Live
Livestreaming is now the big thing across all social media platforms. You can now also host virtual events, conferences, and helpful information sessions to create a community and further boost the interaction and participation of your audience. This is also another great way to get to know them better.
LinkedIn Product Pages
Similar to company and showcase pages, the Product page allows you to feature your offerings and highlight a range of products in detail, ideal for those businesses that have unique products and solutions. You can detail features, benefits, add media files and demo videos, as well as a CTA to prompt visitors to take action such as “Try Now” or get a demo.
LinkedIn Newsletters
If you already regularly send email newsletters, why not also make use of the LinkedIn Newsletter feature? You can provide exclusive content and extra value to your connections, and followers can subscribe directly on LinkedIn to opt-in for notifications whenever a newsletter is published. This makes it more widely available and not only limited to those who have signed up to an email list.
Build Your LinkedIn with Concept Designs and Marketing
Gaining visibility in a professional network of over 400 million users can feel overwhelming especially when you’re unsure where to start. To maximise your network connections and marketing opportunities on LinkedIn, you need to first set yourself apart as an expert in your industry by having an optimised profile.
We can help you build an online reputation that can significantly benefit your business and branding. Let Concept Designs and Marketing help you achieve and maximise your marketing potential on this platform. Find out more about our LinkedIn Optimisation package customised just for you today.
Email us at: info@concept-designs.com.au or Call 0425 266 783
