LinkedIn Questionnaire LinkedIn Questionnaire Step 1 of 4 25% Background Information and Profile InformationLinkedIn Lead Generation — Basic Account InformationProfile Link Email: Password In the past or recently, has there been any issues or red flags in regard to your LinkedIn account? Please elaborate.Have you upgraded to a LinkedIn Premium Account? Yes NO LINKEDIN LEAD GENERATION – Client offerIs there any giveaway or offer that you can provide your target audience? Yes No This might be an e‑book, checklist or free webinar for example.If Yes please provide any necessary information. We can build this into our communication scripting.Is there an offer with imagery that is suitable for an image based LinkedIn post. If so, please advise.If there is no offer currently suitable for a LinkedIn post, do you have ideas around this that we can use to design an offer?- what would you like to see included?Please provide us with details and we will design something professional. LINKEDIN LEAD GENERATION – Profile Summary Creation Below is information required by our copywriting team in order to optimise your LinkedIn profile summary to best attract leads and get you the best results. Please note that your LinkedIn summary IS NOT A CV/Resume. While you can talk about yourself, it is very important to strike a balance between your personal experience and demonstrating the value you can provide the leads you are trying to attract. Insert any text, links, and images here.What is your professional job title? Tell us a little about your work experience Any Special Offers/Event during campaign Any Special Occasion Post during campaign How would you describe your purpose and industry sector? Minimum 3 please.Why are you the right person to meet your audience’s needs? What personal experience do you have with their frustrations?Please provide us with some keywords that will help us identify your business. What are some job titles of your preferred contacts on LinkedIn? What geographical restrictions do you need to consider? Where are your potential prospects based? How can you help them? What can you do to help your prospect imagine a better, easier work life? What LinkedIn groups are you likely to be a member of? How can your prospects get in touch with you? Who do you do it for? In 20 words or less, what do you do?What are your prospect’s pain, goals, desires or fears? What do you do differently? LINKEDIN INDUSTRY CODES — please select the codes which applyLinkedIn Industry Codes — please select the codes which apply to your campaign 47 — Groups: corp, fin — Accounting 94 — Groups: man, tech, tran — Airlines/Aviation 120 — Groups: leg, org — Alternative Dispute Resolution 125 — Group: hlth — Alternative Medicine 127 — Groups: art, med — Animation 19 — Group: good — Apparel & Fashion 50 — Group: cons — Architecture & Planning 111 — Groups: art, med, rec — Arts and Crafts 53 — Group: man — Automotive 52 — Groups: gov, man — Aviation & Aerospace 41 — Group: fin — Banking 12 — Groups: gov, hlth, tech — Biotechnology 36 — Groups: med, rec — Broadcast Media 49 — Group: cons — Building Materials 138 — Groups: corp, man — Business Supplies and Equipment 129 — Group: fin — Capital Markets 54 — Group: man — Chemicals 90 — Groups: org, serv — Civic & Social Organization 51 — Groups: cons, gov — Civil Engineering 128 — Groups: cons, corp, fin — Commercial Real Estate 118 — Group: tech — Computer & Network Security 109 — Groups: med, rec — Computer Games 3 — Group: tech — Computer Hardware 5 — Group: tech — Computer Networking 4 — Group: tech — Computer Software 48 — Group: cons — Construction 24 — Groups: good, man — Consumer Electronics 25 — Groups: good, man — Consumer Goods 91- Groups: org, serv — Consumer Services 18 — Group: good — Cosmetics 65 — Group: agr — Dairy 1 — Groups: gov, tech — Defense & Space 99 — Groups: art, med — Design 69 — Group: edu — Education Management 132 — Groups: edu, org — E‑Learning 112 — Groups: good, man — Electrical/Electronic Manufacturing 28 — Groups: med, rec — Entertainment 86 — Groups: org, serv — Environemental Services 110 — Groups: corp, rec, serv — Events Services 76 — Group: gov — Executive Office 122 — Groups: corp, serv — Facilities Services 63 — Group: agr — Farming 43 — Group: fin — Financial Services 38 — Groups: art, med, rec — Fine Art 66 — Group: agr — Fishery 34 — Groups: rec, serv — Food & Beverages 23 — Groups: good, man, serv — Food Production 101 — Group: org — Fund-raising 26 — Groups: good, man — Furniture 29 — Group: rec — Gambling & Casinos 145 — Groups: cons, man — Glass, Ceramics & Concrete 75 — Group: gov — Government Administration 148 — Group: gov — Government Relations 140 — Groups: art, med — Graphic Design 124 — Groups: hlth, rec — Health, Wellness and Fitness 68 — Group: edu — Higher Education 14 — Group: hlth — Hospital & Health Care 31 — Groups: rec, serv, tran — Hospitality 137 — Group: corp — Human Resources 134 — Groups: corp, good, tran — Import and Export 88 — Groups: org, serv — Individual & Family Services 147 — Groups: cons, man — Industrial Automation 84 — Groups: med, serv — Information Services 96 — Group: tech — Information Technology and Services 42 — Group: fin — Insurance 74 — Group: gov — International Affairs 141 — Groups: gov, org, tran — International Trade and Development 6 — Group: tech — Internet 45 — Group: fin — Investment Banking 46 — Group: fin — Investment Management 73 — Groups: gov, leg — Judiciary 77- Groups: gov, leg — Law Enforcement 9 — Group: leg — Law Practice 10 — Group: leg — Legal Services 72 — Groups: gov, leg — Legislative Office 30 — Groups: rec, serv, tran — Leisure Travel & Tourism 85 — Groups: med, rec, serv — Libraries 116 — Groups: corp, tran — Logistis and Supply Chain 143 — Group: good — Luxury Goods & Jewelry 55 — Group: man — Machinery 11 — Group: corp — Management Consulting 95 — Group: tran — Martire 97 — Group: corp — Market Research 80 — Groups: corp, med — Marketing and Advertising 135 — Groups: cons, gov, man — Mechanical or Industrial Engineering 126 — Groups: med, rec — Media Production 17 — Group: hlth — Medical Devices 13 — Group: hlth — Medical Practice 139 — Group: hlth — Mental Health Care 71 — Group: gov — Military 56 — Group: man — Mining & Metals 35 — Groups: art, med, rec — Motion Pictures and film 37 — Groups: art, med, rec — Museums and Institutions 115 — Groups: art, rec — Music 114 — Groups: gov, man, tech — Nanotechnology 81 — Group: med, rec — Newspapers 100 — Group: org — Non-profit Organization Management 57 — Group: man — Oil & Energy 113 — Group: med — Online Media 123 — Group: corp — Outsourcing/Offshoring 87 — Groups: serv, tran — Package/freight Delivery 146 — Groups: good, man — Packaging and Containers 61 — Group: man — Paper & Forest Products 39 — Groups: art, med, rec — Performing Arts 15 — Groups: hlth, tech — Pharmaceuticals 131 — Group: org — Philanthropy 136 — Groups: art, med, rec — Photography 117 — Group: man — Plastics 107 — Groups: gov, org — Political Organization 67 — Group: edu — Primary/Secondary Education 83 — Groups: med, rec — Printing 105 — Group: corp — Professional training & Coaching 102 — Groups: corp, org — Program Development 79 — Group: gov — Public Policy 98 — Group: corp — Public Relations and Communications 78 — Group: gov — Public Safety 82 — Groups: med, rec — Publishing 62 — Group: man — Railroad Manufacture 64 — Group: agr — Ranching 44 — Groups: cons, fin, good — Real Estate 40 — Groups: rec, serv — Recreational Facilities and Services 89 — Groups: org, serv — Religious Institutions 144 — Groups: gov, man, org — Renewables & Environment 70 — Groups: edu, gov — Research 32 — Groups: rec, serv — Restaurants 27 — Groups: good, man — Retail 121 — Groups: corp, org, serv — Security and Investigations 7 — Group: tech — Semiconductors 58 — Group: man — Shipbuilding 20 — Groups: good, rec — Sporting Goods 33 — Group: rec — Sports 104 — Group: corp — Staffing and Recruiting 22 — Group: good — Supermarkets 8 — Groups: gov, tech — Telecommunications 60 — Group: man — Textiles 130 — Groups: gov, org — Think Tanks 21 — Group: good — Tobacco 108 — Groups: corp, gov, serv — Translation and Localisation 92 — Group: tran — Transportation/Trucking/Railroad 59 — Group: man — Utilities 106 — Groups: fin, tech — Venture Capital & Private Equity 16 — Group: hlth — Veterinary 93 — Group: tran — Warehousing 133 — Group: good — Wholesale 142 — Groups: good, man, rec — Wine and Spirits 119 — Group: tech — Wireless 103 — Groups: art, med, rec — Writing and Editing For further information on industry codes, feel free to visit https://developer.linkedin.com/docs/reference/industry-codes# LINKEDIN LEAD GENERATION — Images It is necessary to have your background image and headshot image on your profile. It is even more important to have a professional headshot for your profile. Do you have images that you can send us or would you like us to introduce you to a headshot photographer? We have a few that we can highly recommend. When it comes to your background image, we can design this for you, as part of your optimisation process. Please send us any imagery that you would like us to include.Background Image — what would be a suitable image to appeal to your audience.Max. file size: 256 MB.Or link for background images (Dropbox or Google drive) Upload your headshot imagesMax. file size: 256 MB.Or link for headshot images (Dropbox or Google drive) LINKEDIN LEAD GENERATION – Lead nurturingDo you have an existing email marketing system (EG. MailChimp)? We put your LinkedIn connections directly into this email system. Yes No Note, for the existing email system, we would like to setup a dedicated list for connections generated on LinkedIn so that we can nurture them specifically around the LinkedIn connection. This process includes 4 — 6 weeks of relevant communication. After this point the connections should join the regular mailing list to ensure they are continuously nurtured and remain top of mind. Depending on the email marketing system, we may need some technical help during this set up process, or have your supplier set this up for us. If you are using some of the popular email marketing systems, in most cases we are able to set this up ourselves.Please provide logins for this email marketing systemSystem website Login Email Password We won’t be able to start the campaign without this information.IMPORTANT INCLUSION INFORMATIONTo help streamline the efficacy of your social media efforts, it is highly recommended that you provide blog ideas with this briefing document so that our copywriting team may begin with your content creation. Please send through between four and six ideas for the coming month, and remember that you are welcome to contact us should one or more of your ideas no longer have relevance, or if you would like to change a particular idea for whatever reason. — Assisting in this way will greatly help move the process along for your campaign. If you want to send through links of similar blogs along with your blog ideas, so that we may have a better understanding of the type of content you want to include or emulate, please feel free to send them also.Blog Ideas© Copyright Concept Designs & Marketing 2018 All Rights Reserved The contents of this document are confidential and meant solely for the addressee.