AI v’s Google:
Has search just
met it’s ultimate
disruptor?

AI Search: The Future of SEO is Here

Has anyone else noticed search is evolving faster than ever?

Traditional SEO alone is no longer enough. With AI-driven platforms like Google’s Search Generative Experience (SGE), ChatGPT, Perplexity AI, and Bing AI, it’s changing how users find information, and businesses need a new strategy to stay competitive.

That’s where AI Search comes in—our next-generation Generative Engine Optimisation (GEO) service is designed to help your business thrive in AI-powered search results.

After more than a year of dedicated research and testing, we’re excited to introduce our Generative Engine Optimisation (GEO) strategies, designed to enhance your business’s visibility in this new AI-driven landscape.

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Staying Visible in the Age of AI-Powered Search

Challenges Businesses Face Today

Decreasing Online
Visibility

Traditional SEO methods may not suffice in the AI era, leading to reduced discoverability.

Missed Engagement
Opportunities

Without AI-focused strategies, connecting effectively with a tech-savvy audience becomes challenging.

Staying
Competitive

Embracing AI advancements ensures your business remains at the forefront of innovation.

Book A 15-minute consultation today

Marketing in the AI Era: Is google search still relevant?

AI search looks very different from traditional SEO.

AI search grasps the nuances of human language, and delivers results that are more aligned with what users are looking for, otherwise known as user-intent.

Unlike traditional keyword-based searches, AI-driven systems comprehend context and intent, offering precise and personalised answers. This advancement significantly enhances the user experience, making information retrieval more intuitive and efficient.

AI search is transforming how businesses connect with their audience. Over the past year, we’ve combined traditional SEO with AI-driven search strategies to keep businesses ahead in this evolving landscape.

Book A 15-minute consultation today

How AI is reshaping the future of Marketing:
Understanding new search strategies

SEO + AI Search
Working Together

Integrating traditional SEO with Generative Engine Optimisation (GEO) is essential for digital marketing today. Traditional SEO enhances visibility on search engines like Google, GEO focuses on optimising content for AI-driven platforms, ensuring greater reach and engagement across diverse search environments

Create High-
Value Content

Dominate your niche – AI rewards specificity and expert-driven content. Relevant, thought leadership content is more important than ever. It can be ai-enhanced, but must be human-first. Use AI as a tool—not a replacement.

Local, National &
Global Optimisation

Recognising that AI search results vary by location and even by AI search tool that you use, our strategies ensure that businesses maintain visibility across local, national, and global AI-driven search results, reaching your audiences at each level.

Diversify Your
Channels

Engaging across multiple channels—such as LinkedIn, YouTube, PR, and online communities—broadens your reach, enhances brand visibility, and caters to diverse audience preferences, fostering stronger connections and driving business growth.

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Is Google search still relevant?

Navigating marketing in the AI era

Generative Engine Optimisation - Is Google Still Relevant Mockup

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Frequently Asked Questions

How does GEO differ from traditional SEO?

GEO involves optimising your online content to align with AI-driven search algorithms, enhancing visibility in AI-generated search results.

What is Generative Engine Optimization (GEO)?

GEO involves optimising your online content to align with AI-driven search algorithms, enhancing visibility in AI-generated search results.

Why is GEO important for my business?

As AI becomes integral to search, GEO ensures your business remains discoverable, engaging, and competitive in this evolving landscape.

How long does it take to see results with GEO?

Results can vary, but many businesses notice improvements in visibility and engagement within a few months of implementing GEO strategies. That said GEO, like SEO is a long-term marketing strategy, especially as AI tools continue to evolve.

Is GEO suitable for all industries?

Yes, GEO strategies can be tailored to benefit businesses across various sectors by enhancing their AI search presence. If you think about it, your target market will at some point turn to an AI tool to search for your services.

Can I implement GEO strategies myself?

While some aspects of Generative Engine Optimisation can and need to be self-managed, partnering with experts ensures a comprehensive and effective approach to GEO.

How does GEO impact user experience?

GEO enhances user experience by delivering more relevant and personalised content, aligning with AI-driven user expectations.

What is the cost of implementing GEO strategies?

We have a number of different packages available. Costs vary based on business goals; we offer customised plans to suit your specific needs.

How do I get started with GEO?

Firstly, visit our AI-visibility calculator to gain an understanding of how your business is best placed for GEO. Secondly book a 15-minute consultation to assess your current search strategy and explore how GEO can benefit your business.

What support do you offer after implementing GEO?

We have been in digital marketing for over 22 years and understand businesses need to know, transparently, what is going on with their digital marketing strategy. We are committed to transparent communication, providing ongoing support, monitoring, and adjustments to ensure your GEO strategies continue to deliver optimal results whilst the AI tools continue to evolve..

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What Our Clients Say

David Holmes (Holiday Property S.

Jenny and her team at Concept Design did an incredible job creating two business websites for us—bnbhirelinen.com.au and holidaypropertyservice.com.au. Not only did they design stunning and user-friendly sites, but they also structured them for SEO, delivering instant brand awareness and driving customer inquiries right from the start.The process was seamless, and their expertise truly stood out. If you’re looking for a team that delivers fantastic results, look no further. Highly recommend checking them out for all your website needs!

Tracy A.

I had the pleasure of working with Jenny and I couldn’t be more impressed. If you’re looking for a team that can elevate your business with innovative design and marketing strategies, I highly recommend Concept Designs and Marketing.

Fabio E.

Jenny is excellent, very professional and expert in her field. We are very happy with the service.

Sarah P.

Jenny has a wealth of knowledge around what is best at getting the most from your website. Jenny is supportive, positive and has a genuine care for your business. I had a Competitor Analysis Report and from this was able to understand more about my competitors and put some strategies in place. I would highly recommend Jenny x

Rachel R.

Jenny and the team at Concept Designs & Marketing are very professional. Jenny’s knowledge of the digital marketing space is extensive helping to get our start up noticed in the market.

Libi B.

Jenny is one of the best in the business and an expert at her craft. Her team are responsive and highly skilled and she is able to get outstanding returns for our businesses. Most importantly, we trust Jenny with all of our confidential intellectual property and business strategies, she delivers on time every time.

Lucas N.

We’ve used Jenny for a number of years now and found her to be amazing at her job. She’s constantly thinking of ways to develop land grow our business and has taken over and sorted out a huge mess that was left with a lot of unreliable marketing companiesWe were promised the world with previous companies and let down completely.Everything Jenny predicted would happen with us happened and she’s helped grow our client base greatlyThanks Jenny

Mel A.

Jenny is an expert in her field. She has a wealth of knowledge around websites, social media and Linkdln. She will be able to attract more of your ideal customers for your business. I would highly recommend Jenny.

Indy Leigh D.

I completed the Competitor Analysis with Jenny from Concept Designs & Marketing recently and thought it was a brilliant service! I left with some great ideas for new content to help people (in line with what people are actually searching for - without any industry jargon) & a better understanding of how I could make the most of ad spend going forward. It's a great starting point for any business owner looking to make intentional decisions about marketing, rather than just throwing spaghetti at the wall and hoping something sticks.Thanks Jenny !!

Emma K.

Thank you Jenny and the Concept Design team! From start to finish for Beyond Frontiers website build and now ongoing updates and support, you’ve been helpful, insightful and enjoyable to work with. You’ve turned something complex and overwhelming into a powerful and fun business tool.

Rhys B.

Jenny and her team were beyond helpful with getting our new website live - going above and beyond even after launch to ensure everything went smoothly. A special mention to Lili and Kate who were always available to assist!

Jean-Paul Da C.

Jenny and Nina from concept designs and marketing are very professional and provide an excellent service. I highly recommend them.

Michael L.

They have been amazing, I’m so happy with the website and adds campaign is working well

Carla A.

Strategic and innovative with a constant focus on increasing revenue and brand awareness

Tara S.

Great logo creation and website building- would highly recommend to any business needing an update. Awesome service and personal touch given to each detailTara ScottTarcoll Pty Ltd

Caitlin B.

Hallmark and Headstart Homes have been working with Concept Designs for the past 7 years. As a small construction company located in Christchurch, New Zealand, we were seeking expert marketing advice to help us grow our online presence. We knew we needed to grow, but we didn't have the time to do the work in-house. Concept Designs joined our team and took on our marketing needs. We felt confident in their work and trusted them to take over everything. Over 7 years of partnership, our social media and online following have improved tenfold, and we have Concept Design to thank for this.Jenny is an innovative, hard-working, dedicated and extremely friendly person to deal with. We often threw projects, or tasks to her at the last minute. Her team took this in their stride, working tirelessly to ensure that we had everything we needed when we needed it.Even though Concept Designs was the expert, they always took a collaborative approach. They always asked us for our ideas, feedback and approval before proceeding with things. When we had adjustments or corrections, the team would happily sort this out for us.Concept Designs is a friendly, hard-working and dedicated agency to work alongside. Jenny has been an invaluable member of our team, and we are grateful for all of her hard work and dedication.Caitlin Bonne - Marketing Assistant:Hallmark and Headstart Homes.