LinkedIn has evolved into one of the most powerful platforms for B2B marketing, with 2025 ushering in a new set of features for company pages. These updates offer exciting opportunities for businesses to enhance their brand presence and engage with audiences more effectively. In this blog, we’ll explore LinkedIn’s newest company page features and provide actionable strategies to make the most of them in 2025.
1. Enhanced Admin Tools and Layout
The recent overhaul of LinkedIn Company Pages has made them more user-friendly, particularly for page administrators. The introduction of a left-hand navigation menu and a dedicated “Actions” section simplifies access to settings, analytics, and engagement tasks.
While the new layout is more intuitive, getting the most out of LinkedIn’s enhanced tools requires more than basic navigation. Our team will help you set up and maintain an optimised Company Page, ensuring you use the platform efficiently to engage your audience. Frequent engagement, whether through scheduling regular updates to your page or interacting with other company pages in your industry, will help build connections and increase your brand’s visibility. With our expertise, we can guide you through advanced analytics and fine-tune your strategy for growth.
2. Identity Switcher for Engagement
One of the standout new features is the Identity Switcher, which allows admins to switch between personal profiles and company pages seamlessly when interacting with posts. This capability enhances engagement opportunities, helping businesses interact as a brand across LinkedIn.
Interacting on LinkedIn isn’t just about leaving comments—it’s about making connections, building authority, and growing your brand’s presence. At Concept Designs & Marketing, we can help you develop an engagement strategy that goes beyond the basics, positioning your brand as a leader in your field.
3. Premium Features for Enhanced Visibility
LinkedIn now offers a premium subscription for company pages, which includes advanced features like a custom call-to-action (CTA) button, custom highlights, and page visitor insights. While these features can boost visibility and engagement — and ultimately, conversions — deciding whether they’re worth the cost can be challenging.
Not every business needs LinkedIn’s premium tools, but knowing how to use them effectively is key to getting a return on investment. Need help deciding whether these insights and customisation options will provide sufficient value for your business? Our team will evaluate your business goals and help you determine how you can get the most out of LinkedIn’s features.
4. AI-Assisted Post Drafting
LinkedIn has introduced AI tools to assist admins with drafting posts. While still in its early stages, this feature offers a glimpse into how automation can support content creation on the platform.
LinkedIn’s AI-assisted drafting tool to generate ideas or create rough outlines for posts. However, to truly reflect your brand’s voice and values, these drafts need a skilled touch. That’s where we come in—our team ensures AI-generated content is polished and engaging, helping your posts stand out. Let us handle the tech so you can focus on growing your business. We’ll refine LinkedIn’s AI drafts into high-impact content that resonates with your audience and strengthens your brand.
5. RSS Feed Integration
LinkedIn now allows you to integrate an RSS feed directly to your Company Page, automatically generating posts when you publish content on external channels like your blog or podcast. This can save time and keep your page consistently updated with fresh content.
While RSS integration can save time, automating content isn’t enough to guarantee engagement. Our digital marketing experts will help you set up this integration and ensure the content shared on LinkedIn aligns with your overall strategy. We’ll also work with you to adjust content frequency and timing to maximise reach and minimise the risk of overloading your audience.
6. LinkedIn Analytics
The newly improved LinkedIn analytics tools provide more detailed insights into how your content is performing and who is engaging with it. This data can be invaluable for shaping your content strategy moving forward.
Understanding analytics and turning data into actionable insights is where many businesses struggle. Our team can help you make sense of LinkedIn’s analytics by identifying trends, tracking engagement, and adjusting your strategy to improve performance.
Ready to Take Your LinkedIn Strategy to the Next Level in 2025?
LinkedIn’s latest updates to company pages offer exciting opportunities for businesses to enhance their digital presence and build strong connections in the B2B space. With the right strategy, you can position your company as a leader in your industry while maintaining a meaningful connection with your audience.
If you want to make sure you’re leveraging all of LinkedIn’s latest features effectively, we’re here to help. Contact our team at Concept Designs & Marketing today, and let’s discuss how we can support your business’s growth within LinkedIn’s ever-changing landscape.