Explainer Video Design Brief Step 1 of 10 10% Todays date:* DD slash MM slash YYYY Name* First Last Mobile: (please remove any spaces between numbers)*Email:* BUSINESS DETAILS: Business Name (if applicable):Business Street Address (for end of video): Street Address Address Line 2 City State / Province / Region Daytime/Business Phone: (please remove any spaces between numbers)Business email address (for call to action):Business ABN (if applicable):Website Address:Any additional notes or questions about your ‘Business Details’? SITE SPECIFICATIONS: Video Package (please select):* Base Explainer Video Essential Explainer Video Essential Plus Explainer Video Platinum Explainer Video GOALS AND AUDIENCE: What is the purpose of your Video?(List your top 3 goals in order of importance)Who is your ideal client and target market?Who is your ideal customer? For example: “Our target market includes real estate agents who are looking for more leads so they can sell their properties”.What differentiates you from your competitors?What is your unique selling proposition? Why should prospects listen to you? What makes your product or service different or better than everything else out there?Any additional notes or questions about your ‘Goals and Audience’? DESCRIBE YOUR CUSTOMER AVATAR Please describe how your IDEAL average customer behaves. What is he or she thinking and feeling? What do they like? What are their biggest pains and fears? What do they want to achieve?What is most important for your ideal client when it comes to the products and services you provide?What are your ideal clients’ biggest pain points?What are your ideal clients’ biggest fears?What does your ideal client want to achieve?Where does your ideal client work, rest and play?What keeps your ideal client up at night?What solutions can you provide your ideal client? SCRIPT ANGLE & CALL TO ACTION ***Fill this section out ONLY if you have ordered a video script writing service from us***What angle do you prefer for your script? Please select from the following choices: I want it story-based (based on character or character’s experience) I would like a direct marketing message (who we are and what we do) I’m not sure (can you please do what’s best based on the information I have provided) Further information and questions about what angle do you prefer for your script?Do you have any industry-related statistics that you would like us to include? If so, please provide below:What should the viewer do after watching your video? Please select from the following choices: Buy our product Register for their free trial Call our office Email us today Register for a free quote Undertake our audit Register on our website Or maybe nothing. I am just educating them Further questions or notes about what the viewer should do after watching your video? VIDEO STYLE It is helpful for us to get an idea of the type of video you like to see your preferences and therefore get as close to your expectations as possible. Please keep in mind your video may be slightly different. Feel free to have a look through the list of explainer videos below and let us know which of these appeals to you. Maybe there are there examples of videos similar to what you want to create? Alternatively, please send us a link (YouTube), which you have seen that you like the look of. Please remember to include the features of the explainer video that appeals to you. * Smoke Detectors * Creating an environment * Mobile App and Online Directory * CharityIs there another video you have seen that you like the look of? Please copy the link here. You can add more than one video by clicking on the ‘+’ iconVideo link where you saw the explainer video:What do you like most about this video?: Additional questions or notes about your explainer videos you like the look of: ILLUSTRATION AND STYLE: We offer you the option of choosing the gender, race and age of your characters, as well as the race as the voiceover. Please outline your preferences below.What gender would you like your main characters?What race would you like your main characters?Would you like a racial mix of your characters?What ages would you like your main characters?Would you like to see any particular type of clothing on your characters? Professional Business Casual Special Uniform I do not mind? Overall, what tone should your video have? Funny/humouous Playful Serious Stating the facts I’m not sure… Any additional notes or questions about your video gender, race, age, clothing and tone? BUSINESS LOGO If you have chosen the package for us to animate your logo for brand recognition at the end of your video, please provide us with a high resolution version of your logo.Please upload the following versions of your logo (where possible — .eps, .ai, .jpg, .png):Accepted file types: eps, ai, jpg, png, Max. file size: 5 MB.If you do not have a high resolution version of your logo, would you like us to redraw it for you for a minimal cost?* Yes No PLEASE NOTE: By having a vector of your logo, this is the highest resolution you can have. It allows you to do sign-writing, and even place your logo on a billboard. Redrawing prices start at $135 (+GST). We will need to view your logo first to determined the complexity of your logo and therefore the cost to redraw your logo.Additional questions or notes about your logo or corporate identity: SOCIAL MEDIA INTEGRATION Would you like us to add your social media profiles at the end of your video? If so, please list the social media profiles you would like us to include. We will also need the website link to these profiles. Please provide this information in the URL for your social media profile column (below). Your social media profiles may include: Facebook, Twitter, LinkedIn, YouTube, Google+, Houzz etc.. Please provide your social media platform and link to your profileSocial Media Profile (eg Facebook, LinkedIn, Twitter)URL for your social media profile Additional questions and notes about Social Media inclusion: Do you have any additional questions and notes that might help us with your explainer video that we have not already asked?