Creativity evokes an emotion. Typeface fonts have visual impact and can awaken emotions, making it easier to get your key messages across to your audience. Typography is an art of expressing through characters, through words. It can make you smile, feel motivated, experience sadness, and anything in between.
Choosing fonts to integrate with your business band and corporate branding gold coast goes hand-in-hand with your overall business persona, or the story you want to communicate about your business.
We have recently gone through this process ourselves, so we did some research into the latest trends in fonts for business branding and corporate identity. If you want to remain relevant to your target market, it is essential to keep up with the trends, and at the very least be mindful when it is time to make a change and embrace the latest trending looks.
During our research, we were surprised with what we revealed, and can’t wait to share it with you below.
Here are the latest 9 genres of font trends to look out for with your business for corporate branding identity:
1. Extra Loud Bold Fonts
This year, Extra Loud Bold Fonts will continue to dominate corporate identity and design. If you have a brand that’s wanting to scream and shout your message, then keep this in mind for your graphic design needs. These Bold Fonts will help your logos pop and other branding materials make an impact, with their mega attention-grabbing size.
2. Minimal Sans Serif Fonts
Contrary to the Extra Loud Bold Fonts mentioned above, the minimal san serif fonts are quiet and seemingly introverted. This type of font will go along well with minimalistic-type advertisements.
However, if you’re thinking this won’t have a big impact like the first type, then you would be mistaken. The minimal san serif fonts is just as powerful, giving a visual effect of peace and tranquillity. Furthermore, it conveys the impression of space and sophistication to your business branding and corporate identity.
3. Nostalgic Vintage Fonts
Re-living the past and feelings of nostalgia is weaving its way into business branding and corporate identity. Whilst this has been a movement in recent years, this year is no exception, if not even more prominent. Nostalgic Vintage Fonts brings a modern touch to logos, business branding and your corporate branding design that helps your audience recapture moments from the past.
This type of font is popular among vintage shops owners, classic barbershops, retro cafes and ageless restaurants.
If your business has a nostalgic story of time-gone-by, could this be a trend you could incorporate into a campaign you are running?
4. Evolving Script Fonts
Script typefaces, believe it or not, are timeless fonts. Their elegance and fluidity resemble letterforms of calligraphers. And, yes this year is no exception. This type of font evolution has come full circle! Expect many inventive variations on this specific font. Many calligraphers will surely release their own unique variations that will differ on style, form and shape. There will be elegant, quirky, classic and other forms that will fill you with a sense of admiration.
Are you brave enough to incorporate a script font into your business branding, corporate identity or even for a marketing campaign you are wanting to run?
5. Outline Fonts
Surprisingly to us, this year has witnessed a big comeback to Outline Fonts. Particularly from the perspective of an industrial, modern look, this makes for a cutting-edge and mature graphic design. This type comes with different faces that vary in shape, size and form: sleek, rustic, handmade, sharp, italic and more.
If not for your logo or business branding, you could consider the impact of this font for a specific campaign you are wanting to run, to make a big, bold statement.
6. High-Contrast Serif Fonts
Another big surprise for us, this font has the elegance of the script typeface fonts and the boldness of the extra loud bold fonts. You may have seen this trending in past years — well it seems to be here for at least another year. It’s clearly recognisable as the contrasting weights it carries: thin upstrokes with thick downstrokes.
This font is the face of exaggeration of all fonts. It’s DRAMATIC. But this drama evokes a fancy feeling. Using this type of font will class up any graphic design, corporate identity or if you are brave enough, logo and business branding!
7. Quirky Fonts
Is the story of your brand, something a little more playful? If so, it might be time for you to consider this very playful font. The typography may be rough and clumsy but there is still a classic charm about it. This font style offers a break from the seriousness, sleekness and sometimes ‘un-real’ perfection that surrounds us, masking that everything is flawless. The quirkiness elicits a smile from your target market which is why it’s perfect to go with curious, unexpected and funny images.
Maybe there is a campaign you’ve been wanting to run and you’re not sure how to best communicate it? Well, this could be the exact break you’ve been waiting for.
8. Messy Typeface
Talk about a break from the mask of perfectionism, trending messy fonts are all over this! This is the counterpart of our sleek, pretty and perfectly uniform fonts. The Messy Fonts offer a rough and unclean design that is raw and real. This typography holds its own in an effortless and cool manner. It’s what makes it appealing to some audiences.
What is the story of your brand? Is it raw and real? Is there a way that you can bring out this natural, unprocessed message in an upcoming corporate campaign?
9. Unique Hand-Lettering
So this one tops the cake for us. Yes, handwritten calligraphy, believe-it-or-not, is still increasing in popularity for at least this year. Furthermore, a number of custom-made unique hand-lettering fonts are being released. This font offers unique and distinctive styles that literally vary from one another.
This font can help you create a one-of-a-kind identity for your brand — giving it a personality all of its own.
If you’re looking for character-driven fonts, then this past year has had it in spades. But you’ve not seen anything yet… this year, the trends are going to be more creative and inventive as artists and designers keep pushing the boundaries of typography.
What font are you currently using for your logo design, business branding and corporate identity? Are you thinking of integrating a few new font styles into your marketing? Let us know which are your favourites!
Maybe you’ve been inspired by some of the opportunities listed above but not sure how to incorporate it with your existing branding or even to roll out new logo design. If that’s you, let’s talk! Get in touch with us today and email us to incorporate some of these daring typography styles into a new logo design or an upcoming campaign you are wanting to run.
When all is said and done, there’s no time like the present to experiment, test and measure. This year is the year of anything-goes. We look forward to hearing from you. Call 0425 266 783 today to discuss your project.