Social media marketing is the perfect opportunity to make your business visible and to highlight the social proof of your business. Consequently, this can build loyalty and trust with your customers and clients.
Your presence and showing up on social media platforms can be the consistent bridge between your business and your customers.
In the blog that follows, we have highlighted 5 tips on how and why businesses should incorporate social media marketing into their business strategy.
- BUILD A SOCIAL MEDIA MARKETING PRESENCE
If you don’t yet have a social media page, it is prudent for you to get online as soon as possible. You might wonder, “Why would people search for a bookkeeper on Instagram?” Well, that’s why customer research is so important. In this case, prioritising a professional social platform such as LinkedIn would be ideal for your target audience.
- ESTABLISH THOUGHT LEADERSHIP ON LINKEDIN
One of the best ways to get people to buy your product or services is by gaining their trust. People support those they know, like and trust. A tried-and-true method is to establish yourself as a thought leader in your industry to gain people’s trust. By leveraging a platform like LinkedIn, you can share your unique professional thoughts and insights to demonstrate your expertise.
- ESTABLISH YOUR YOUTUBE CHANNEL
Video is well known to be one of the most effective forms of marketing, and coupled with being the second largest search engine, YouTube has the potential to be the pot of gold at the end of the rainbow. There are multiple formats of videos that people consume daily and by not having a video presence online means you are missing valuable opportunities to establish your business, your brand and your expertise online.
- SOCIAL MEDIA ADVERTISING
Social media platforms such as Instagram and Facebook provide a range of effective paid advertising opportunities that really allow you to hone in on your ideal target audience. Social media is used by billions of people every day, so there is massive potential to tap into when it comes to this form of advertising.
- SET UP PROFILES ON OTHER SOCIAL MEDIA CHANNELS
There are many other social media platforms where people spend hours consuming content daily. The following major platforms are having the biggest impact on exposure for businesses:
In terms of generating leads for businesses, in a study completed by Social Media Examiner, they reported that the platforms to generate the most leads by comparison were:
Our aim with this data is to give you a micro overview of the landscape of social media today. And we hope these tips will prove useful to your social media marketing direction. If you’d like to speak with one of our social media marketing experts, reach out to our Concept Designs & Marketing team. We’d be happy to help you establish your online social media presence and generate leads for your business. Email us at firstname.lastname@example.org or call 02 7227 5025.